E-commerce involving online retail primarily targets millennials who live and breathe tech, but according to an article published in Live Mint there seems to be one major problem looming over online retailers. Finding the correct size in clothes or shoes is sending young adults back to regular stores as apposed to buying them online. That’s where the newest trend of tech comes in to save the day. Visual search is an advancing technology that can take a picture of something, select a certain product, and then scour the web for exact or similar matches. This eliminates the issue of size and gives customers the ability to find what they’re looking while still continuing to shop online. Because of this necessity multiple start up companies have been popping up around the world to offer their visual search technology, and with such a high demand many of these startups have flourished.
Slyce, a well known leader in visual search, was co-founded by entrepreneur Cameron Chell and has grown to be one of the greatest start ups creating and innovating visual search techonlogy. Slyce’s first product was their universal scanner which takes pictures of 1D, 2D, or 3D images and then searches a multitude of websites to find exact or similar matches including which shop has the best price. The scanner is available on mobile smartphones via their app and can be used at any store. For shoppers on the go this is a real game changer, for example if you’re sitting in a doctor’s office flipping through a magazine and come across a bag you’d like to have all you have to do is snap a picture and within three seconds you have the exact product for sale plus similar results.
Recently Slyce purchased the popular app SnipSnap, a virtual coupon finder and storage system. SnipSnap offers a massive database with over hundreds of thousands of coupons as well as the ability to snap a picture of a coupon and save it to your smartphone. Pounce, their newest app, lets people take pictures of real life images and instantly receive prices and availability of that product from nearby stores.
Slyce’s continued innovation in visual search has begun to help mend fences with shoppers and the world of online shopping. As the technology continues to evolve its safe to say it may eliminate the need for traditional search engines all together.