The Rise of Susan McGalla as a Businesswoman

Susan McGalla is an American businesswoman and a consultant living in Pittsburgh, PA. She is The Pittsburgh Steelers’ Director of Strategic Planning and Growth. Previously, McGalla has worked for a number of corporations such as American Eagle Outfitter, The Wet Seal, and P3 Executive Consulting.
McGalla was born in East Liverpool, Ohio, where she was brought up together with her two brothers. Her father, a local football coach, trained her to hard work without paying attention to her gender. She did her early and high school education in East Liverpool before joining Mount Union College for her undergraduate studies. She graduated from the college with a Business and Marketing degree in 1986.
The fresh graduate joined Joseph Horne Company in 1986 to start her career in management and marketing. Her eight years in the company saw her serve in various marketing and management positions. She was appointed by American Eagle Outfitters in 1994 to become the Divisional Merchandise Buyer (women’s clothing). Before she joined the corporation, the corporation only sold men’s sportswear. Her special marketing skills enabled the corporation to diversify into women’s clothing. The new division picked up quickly and increased American Eagles Outfitter’s revenues and profitability. This in turn led to the rapid expansion of company.
In January 2003, her hard work and expertise saw her being promoted to be the President and Chief Merchandising Officer of the American Eagle Brand. At the position, she was responsible for overseeing designs, marketing, and merchandising of the brand globally. It also gave her a chance to manage other three brands owned by American Eagle Outfitters.
She was appointed to be the President and the Chief Merchandising Officer of the American Eagle Outfitters in 2007. She left the post in 2009 to become an independent consultant.
The Wet Seal appointed Susan McGalla in 2011 as their Chief Executive Officer. This was to help the corporation reinvent the Wet Seal brand. She managed to do a thorough market research and used the information to develop and execute a new brand strategy for the corporation. This resulted into improved quality and trends of The Wet Seal merchandise.
In 2013, she founded the P3 Executive Consulting, LLC. Through the firm, McGalla uses her experience in retail industry to advise other corporations. She advises them on business strategies, effective management strategies, marketing strategies, and branding. She recently took a Director of Strategic Planning and Growth post at The Pittsburgh Steelers. At the firm, she is involved in fostering and growing the American brand.
Susan McGalla believes that women can also succeed in the business world by competing against their male counterparts. She has been involved in motivating and mentoring female students and working women by using herself as an example. Susan McGalla is married to Stephen McGalla. The couple has two children and lives together in Pittsburgh.

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