Visual search has forever changed customer shopping experiences. With pioneering image recognition company Slyce promising unmatched search results for every query, no wonder it’s creating enormous waves. What’s its secret? Well, Slyce technology isn’t a standalone visual search resource. It complements a standard image search and recognition app. Slyce intelligence is nearly as accurate as the human brain which makes it extremely reliable. Launched in January 2012, Slyce has since become a top competitor. The Canada-based startup uses a dynamic image recognition software to deliver the perfect visual search results.
It’s established an alliance with numerous retail giants, including Best Buy, Target, Staples, Macy’s and more. It’s fast becoming immense competition for the already popular Amazon marketplace app releases. With a combined effort, Amazon Firefly and Flow apps have been creating a buzz these days. Unfortunately, both has restrictions, which make it undesirable to some real-world consumers. Slyce has no search limitation according to its developers. Unlike Amazon Flow which recognizes in-package products, Slyce has the capability to match any image. It promises the best real-world search experience. Mark Elfenbein, Slyce’s CDO (Chief Digital Officer) believes that there’s a larger audience out there looking to purchase items they’ve seen out of the package. With this thought, it makes logical sense to design a technology that focuses on delivering favorable results either way.
With a generous investment of $10.75 million raised by investors, including Harrington Global, PI Financial and more; Slyce intends to maximize its visual search effort. The desirable feature is that Slyce has the capability to find any product no matter the condition. Unlike other visual search technology that focuses on identifying products by analyzing the most distinctive features. Slyce uses complex image recognition software to match items. It intends to infiltrate all industries and not just retail. It’s also compatible with desktop platforms, particularly Hovr.it, a newly developed visual search resource.
Slyce has a presence throughout North America where it’s used as a support arm to retailer apps and web shops. It’s acquired Pounce, a deal comparison search engine designed to connect consumers with print materials. It uses smartphone image recognition to generate search results. Slyce invested an estimated $5 million in the acquisition and intends to enhance its capabilities. The culture of mobile shopping has reached unimaginable levels especially since visual search surfaced. Slyce promises to maximize the speed and accuracy of image recognition to increase consumer satisfaction. Its image recognition technology depends heavily on organic, single-click mobile shopping.
Its dynamic purchasing platform primarily focuses on visual search technology, NFC, barcode and QR scanning as well as audio/video recognition. With brands, retailers and publishing houses relying on visual search to connect buyers to their favorite products, they’re improving everyone’s shopping experience. Slyce has redesigned Pounce which it relaunched just last month to create better visual search opportunities for all shoppers.