Omar Yunes is the owner of Sushi Itto, a Japanese restaurant in Mexico City. In 2015 he participated in the Best Franchisee in the World competition. Franchisee representatives of 34 countries participated in this annual competition worldwide. The competitors were judged on the influence they have had on their particular network, their contributions in terms of knowledge, their savings initiatives and achievements, their motivation of employees, and the ways they have affected improvements in their establishments. Yunes not only met these objectives, he has done far more for his franchise than most.
Earlier in the year, each country’s BFW chapter had held their own competitions. The judges of the BFIW Mexican chapter were representatives from the Universidad Anahuac, the Mexican Association of Franchises, and various high profile Mexican entrepreneurs. In November 24 of that year the judges had reached a decision and announced it. Yunes came in first and MIvan Tamer, franchisee of Prendamex, came second in 2015’s Mexican chapter of the BFIW. All of the first and second place winners of all of the participating countries in the world sent to compete in the BFIW final in Florence, Italy in December.
In addition to the aforementioned things on which each participants was judged, participants were also required to present a case paper which also accounted for much of the judges’ deliberations. Yunes’ paper was entitled “The professionalization of the role of the franchisee.” Mivan Tamer’s paper was entitled “Implementation of the alternative system for the control and sale of articles“.
Benjamin Cancelmo, the CEO of Sushi Itto, says performance awards like this are a confirmation that they are on the right path to excellence. This is the sort of thing the organizers of BFIW want to hear since the organization was started in the first place to encourage franchisees and franchisers to excellence.