Luiz Carlos Trabuco: Working for the people and with the people.
Luiz Carlos Trabuco, CEO of Bradesco Bank, has been a force to be reckoned with for the last 38 years. His desire to become a success in the financial and insurance industry hasn’t come easy, but his simple work ethics of “hard work & determination” has shown to be a recipe for success. Visit the website weforum.org to learn more Luis Carlos Trabuco.
Luiz Carlos Trabuco was born in Sao Paulo, Brazil-the same town that Bradesco was originated in. He went to school at the University of Sao Paulo School of Sociology and Politics with a post-graduate degree. His passion for Finance led him to the company of Bradesco, where he would soon begin his career climbing up the ranks of one of Brazil’s biggest banks. His strive for success and position pushed him to promotion after promotion at Bradesco. After he became an officer he soon became the Chief Officer at Bradesco which required him to take care of all of their subsidiaries. After years of dedication, he began close work with Bradesco Seguros which would lead the position of presidency. As president, he would soon take sole responsibility for creating a %30 increase in profits alone for Bradesco.
His ability to lead and gain the respect of everyone around him, by a mixture of savviness and positivity quickly demanded recognition and named him Insurance Personality of the Year-twice. In 2015, following his purchase and acquisition of HSBC bank, he was named Entrepreneur of the Year. His ability to take a calculated risk with the backing of Bradesco didn’t just start then, he was making unprecedented deals from the second he became in a position that would allow him to do so. He was the force behind a merger between Bradesco’s main competition-Unibanco & Itau. His brilliant strategy to keep your friends close and your enemies even closer became a fiction to non-fiction reality for Luiz Carlos Trabuco & Bradesco.
Luiz Carlos Trabuco has always led by example and been a man of the community. He made his desires clear that he would make it a priority to give back to the institution and fight as an advocate for the people of Brazil-for the importance of drawing line between the Government & the Industry. He is clearly a man of the people. Read this article at Info Money.