Lori Senecal is one of the most powerful women in the world. In a report by adweek.com, she is currently the Global CEO of Crispin Porter + Bogusky, otherwise referred to as CP+B. She is also the former Global Executive Partner of KBS. The powerful woman has built a reputation on coming into an agency in transition. She has the unique ability to recapture the imaginations of both employees and clients in order to forge a new path forward for the agency.
Lori Senecal believes the stereotypical image of an advertising agency CEO. She is known for overlooking the niceties of the job in lieu of expansion and profitability. A quick Google search will yield photographs of the CEO in all black clothes. It is her color of choice, though she’s been rumored to wear navy blue on occasion.
The blue-eyed Canadian has the unique ability to carve out and stand out. That’s what she does at her advertising agency. She encourages her employees to completely lose themselves in the products that they are advertising. She does not want the status quo getting in the way of good advertising. Her team is known for rethinking the entire customer experience in order to forge a new path forward for their clients in a constantly changing age of commercialization.
At CP+B, Lori Senecal encourages all of her employees to live their own life and to have their own voice. It is an agency full of a diverse set of people from heavy metal drummers all the way to lawyers. Each of her employees is handpicked to bring a new perspective to the table in order to innovate more efficiently. It is this culture of wild-eyed individualism that allows CP+B to come up with radically fresh ways to advertise.
Her leadership has allowed the company to blossom to 800 employees all over the world. She took over when the agency only had 200 local employees. And building an effective culture is what she is known for. At CP+B, that culture is clearly built around the in your self. It’ll be exciting to see where she and her companies go in the future.
To know more about Lori Senecal, check out her Twitter page.