This is an era of change. Among the many things that are changing is the overall mentality of society. This change is reflected in fashion. The older days urged people to conform to rigid standards of fashion. These days, people are more encouraged to explore and create their own style. To support this new mentality, Don Ressler, Adam Goldenberg and Kate Hudson have set up Fabletics. This is the store they are using to bring forth the new era of fashion individuality. This new era is actually getting men more interested in fashion because they are being encouraged to step outside of their comfort zone.
Fabletics in and of itself is a step outside of the comfort zone because it is offering something very different from the usual forms of activewear. Every other company offers the same type of clothes. The only difference is the logo, the claims, and the pricing. Either way, these types of clothes are selling well enough. However, there is always room for some improvements that are going to bring out a little bit of extra fun and excitement for the customers. Ever since Fabletics has opened its men’s line, men have been very happy about what the company has to offer.
While men have been buying clothes more often, women are every bit as eager to shop for clothes with the new cuts that are available. It is fun to be able to look at all of the different cuts, lengths, and other forms of clothing that make it fun for women to look through.
One thing that Fabletics is doing is making fashion fun for everyone. Men are no longer intimidated by fashion because of the fun items that grab the attention of men. Women are also encouraged to experiment and find the clothes that they alone like. With all of the choices they have in products, people can look at and admire the composition of the products and how well it fits with the products. With the Lifestyle quiz, they will get a lot of help in finding the clothes that suit them the best.