Equities First Holdings is a financial company that has been in business for several years now. In 2017, the company celebrated their fifteenth year of being in business. Considering this celebration, Al Christy Jr., the company’s founder and CEO, shared with the public some of the factors that have helped them become successful. These factors were based around the company’s principles. Discipline, Equities First Holdings is a company that always remembers to practice in their industry with discipline. This means that they never pass their boundaries when dealing with a customer. Integrity is another principle of Equities First Holdings. The company and their employees always ensure that they handle all business transactions using transparency and integrity. To do this Equities First Holdings never share any of their customers personal information. This helps the company lower the risk of identity thief and fraud within the company. Equities First Holdings is a great company.