How Ai Is Taking Personalized Merchandising To The Next Level

Personalized merchandising has revolutionized the concept of marketing. Traditional marketing techniques seek to simultaneously target a broad spectrum of consumers with no cognizance of specific and peculiar needs of individual consumers. But personalized merchandising is more streamlined and targeted at consumers who actually need a particular product, at a particular time, and for a particular purpose. It is one reason why big online stores are now generally more successful than physical, brick and mortar stores: the ability of marketers to display their products to particular categories of consumers who need the products more, at that particular time.


While online stores have seen profits skyrocket in recent times, it has proven to be a challenge for them to secure and maintain customer loyalty. In fact, conversion rates have remained extremely low; below 5% for most retailers. However, digital marketing has introduced a more compelling and alluring shopping experience for the average online shopper.


Despite the unimaginable possibilities held out by digital merchandising, it is far from being a walk in the park for most online retailers. The reason for this is that personalized merchandising depends on the ability to receive process and manage huge amount of data from the internet as well as other sources. Sieving through this data can be a nightmare. Added to this is the fact that every good digital marketer must be able to provide answers to the following fundamental questions:


  • Who should my marketing communication target?


  • What information should my marketing communication contain?


  • When is the ideal time to communicate with this consumer?


  • How should I communicate with this consumer?


How can a marketer answer these questions quickly and comprehensively and in an organized way so as to make sense of data that may be available to him? Artificial Intelligence, also known simply as “AI” has stepped in to make the process easier and more efficient.


Artificial Intelligence, in its most simplistic definition, is the ability of machines to accurately process data or information and utilize such intelligence to complete simple and complex tasks. AI has further simplified the marketing process tremendously. The advent and increasing sophistication of AI has also made personalized or digital merchandising an easier and more pleasurable process, not only for retailers but also for consumers. How so?


AI is able to receive process and interpret data quicker and more intelligently than the human mind. It can utilize data to determine which shopper, at what location and at what time, is in need of a particular product. Essentially, therefore, it saves valuable time for the digital marketer, reducing turn-around-time while increasing the chances of making a successful sale. Time saved in this way, could then be utilized by the marketer in other important ways e.g. introducing new innovations in the market to titillate consumers. When properly utilized, AI can, and in fact in many cases, is already a game-changer in the ever-increasingly competitive retail business globally.

Top Technology Staffing Firm Diversant Led by John Goullet

Diversant is a company that specializes in providing staffing services for companies looking for information technology workers. The firm has been around since the mid 1990’s and has established itself as one of the top companies in its industry. This firm emphasizes the values of diversity, discipline and teamwork. With these values, the firm will help a number of technology professionals find the employment and career opportunities that they seek. It also helps a number of different companies find the ideal technology professionals for its departments. Diversant works within its staff and its clients to make sure that they are able to facilitate the ideal employment arrangement. As a result, Diversant has proven to be a leader at helping both technology professionals and companies reach their goals.

John Goullet is the current principal of Diversant and has been leading the firm for two decades. As principal of Diversant, John has established the firm as a leading source of placing top technology professionals with companies looking to fill positions. With his expertise, Goullet understands what it takes to succeed in the technology field as well as what technology procedures need to be followed in order to maximize efficiency. By adopting the organization’s core values, Goullet has led the firm to provide expertise, advice and feedback to both technology professionals and companies. As a result, both parties will often be in great position to get the ideal arrangement that best meets their goals.

Prior to becoming a business executive, John Goullet worked as a consultant for a number of companies that specialized in computing. He would provide advice and feedback about computer systems, hardware, software and what technologies are most efficient. This would help a number of companies stay up to date on current computer technology. Once the mid 1990’s came around, Goullet realized that there were many companies looking to hire technology workers. This was a golden opportunity for him to start up a company that can be quite lucrative. He founded his own staffing firm that helped companies hire technology workers. Goullete would later merge his company with Diversant and then be appointed as its current principal.

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ClassDojo Innovative Technology

ClassDojo is becoming the new trend. It is a feedback application that is being used by millions of students and teachers. ClassDojo helps to build perseverance, inquisitiveness, and collaboration. Recently, ClassDojo has raised about $21 million of funding. The funding has been used for this technology to be able to connect educators and parents of students, provide consistent communication about activities of students, and make a positive change towards the behavioral and social growth in school. Parents are able to feel very connected throughout the school year rather than just when seeing a teacher for a conference.

Teachers are using Class Dojo on a regular basis as it climbs to continuous popularity. Teachers are using ClassDojo to make an activity schedule to share with parents. They are also using it to take videos and/or photos to show participation in school. ClassDojo is being used actively by 85,000 schools. When looking at the majority of users it appears that this technology is heavily used amongst those teaching kindergarten through 8th grade. In the beginning ClassDojo was used for teaching positive behavioral characteristics. Overall, ClassDojo is actively being used for educator, pupil, and parent partnership.

ClassDojo was established in 2011. Its founders are Sam Chaudhary and Liam Don. The mission of ClassDojo is to provide educators, pupils, and parents with the ability to make a positive change in education around the world. This technology helps teachers put forth the latest ideas for the classroom. With the help of this technology schools and classrooms are becoming more connected. Also, schools and classrooms are becoming more collaborative with the education and behavioral approach.

ClassDojo creates a positive culture, provides students with a voice, and connects with parents. Teachers are able to provide a positive culture by encouraging students to implement skills. Students are able to share photos and/or videos and add to his or her school portfolio. Parents are being constantly connected and engaged with a child’s learning. ClassDojo provides a proficient and encouraging environment when used. In conclusion, ClassDojo has continued to grow and expand in our evolving modern day world.