Desiree Perez has an earned reputation as a smart, precise, master of negotiation. As one of Jay Z’s biggest business advisors, Perez has been the hand behind some of Roc Nation, and Sean Carter’s biggest successes. No stranger to intense negotiations rigorous contract dealings, Perez has been a major force behind such successful campaigns as Rihanna’s Samsung sponsored ‘Anti’ tour, and Roc Nation’s 2008 deal with Live Nation. The latter deal, which is coming to end next year, is currently seeing renegotiation with several different companies, with Desiree Perez spearheading efforts. The enormous 360 deal, which allowed Live Nation access to Roc revenue from recordings and live shows, could go on unhindered or may take on a new, more profitable, configuration.
When Perez and Carter met with Universal Music Group CEO, speculation rose that the music giant may purchase some stake in Roc Nation. Sources from within UMG have since denied that talks are going on within the company regarding Roc Nation, though did say the company has a very lucrative relationship with Jay-Z and would be open to further business. Sources at Live Nation have said the company will more than likely end the recording rights aspect of their partnership with Roc, while retaining profitable concert holdings provided by the company’s roster of popular artists. This could leave options open to companies like Universal to gain a share of Roc Nation.
Though all parties are remaining tight lipped on any future dealings, Perez’s experience and know how will undoubtedly lead Roc Nation through the renegotiates with earnings and higher potential. More than likely, the 360 deal will take on new dimensions through other investors in the recording aspect, as the business woman has proven she is more than capable of brokering time and again. Roc Nation’s stock future may not be known at this time, but if Carter continues to rely on his secret weapon, Desiree Perez, the company will likely rise stronger than ever. and Follow him Twitter.com