Marketing Expert

E-cigs investment opportunity

E-cigs are becoming popular by the day. Every company that produces cigarettes are now adding e-cigs as part of their products portfolio. Considering their convenience; they come in pen- like containers where the user puts the cigarette like contents then smokes, many people prefer them to the traditional form of cigarettes. These contains are powered by electricity and can be recharged by regular chargers. In addition to this, they come in a variation of flavours and are friendlier to the environment compared to the traditional forms of cigarettes. This makes the companies such as O2Pur, that produce them, ripe for investment.

Investment thrives on sales. The more a company sells the more profits it makes. The profits made are divided per share. As a result, the investor who saw value in the company and invested a lot stands to gain much more than he who saw little value in the company and invested a little. Since e-cigs are moving products, investing in a company that produces them is a good idea. The pens they use may be reusable but the cigarettes like contents are to be refilled. This means that the companies constantly have something they are selling out to their clients.

To ensure that you make even more money as an investor, choosing to invest in e-cigs alone is not enough. It is important that you choose a company that is stable financially and has fundamentals that can support its growth. A company like O2Pur will ensure that you get increasing returns. This of cause is going by the company’s capital structure and its fundamentals.

Other companies that produce e-cigs and promise great returns apart from O2pur are British American Tobacco and Reynolds-American. It is important to look past the sales of a company and check out their stability as a company.

Vijay Eswaran Says Change Is Necessary In Life And Important For Everyone

Vijay Eswaran has a lot of advice for entrepreneurs and longtime business owners not only in how they run a business, but also in their personal lives. He believes personal philosophies and spiritual beliefs play as much of a role in business as they do in your daily routine. He’s written books and articles on spiritual topics, and one that he’s discussed is change and how life changes affect people. Eswaran says that adapting to change when it comes is important because no matter where you come from or what you’re currently doing, it’s going to happen. He’s made a point that successful businessmen recognize change and adapt to it, and that those who do the same in personal life also find greater success. What Eswaran says should not change are your core beliefs and moral compass.

Vijay Eswaran was born in Malaysia though his family is from India and he’s lived all across Asia during his lifetime. He holds a bachelor’s degree from the London School of Economics and his career began in marketing consulting but has been largely made in direct selling and asset management. He is the co-founder and current Chairman of QI Group Ltd. which has direct selling branches through QNET and QI Lifestyle, and it also has investments in vacation properties through QI Asset Management. Eswaran started this company because he dreamed of building a business that could help others succeed just as much if not more so than himself. From his youth through adulthood, he has always believed in serving others in order to truly successful.

Vijay Eswaran has also given back a lot to needy Asian communities through RYTHM Foundation and the Vijayratnam Foundation, so much so that he was named on Forbes Asia’s “Heroes of Philanthropy.” Eswaran wrote several bestsellers on spiritualism and leadership including “In The Sphere Of Silence” and “On The Wings Of Thought” and he’s lectured on university campuses around the world as well as the World Economic Forum, 6th Pravasi Divas and Global Indian Meet where he was presented the New Global Indian award.

The RealReal begins focus on brick-and-mortar locations in 2018

The RealReal is an online consigner of authenticated luxury clothing, accessories, and home goods that was founded in 2011. They offer high-end brands at up to 90% off and shoppers can enjoy full confidence that purchases made on The RealReal are authentic.

The RealReal has done well online but is now seeking to expand their brand awareness by opening a series of physical locations. Today, sellers and buyers have seemingly endless options to buy and sell clothing online. Brands with similar missions: ThredUp, Vestiaire Collective, and Tradsey have appeared on the scene – The RealReal is hoping to outshine them by providing in-person, brand experiences through physical locations. After a highly successful New York City “pop-up” in December 2016, The RealReal began to focus on bringing their brand to the streets.

“Stores help to legitimize your brand and give [online brands like The RealReal] a street-level presence,” says Allison Sommer, who is The RealReal’s director of marketing.

According to Sommer, the average purchase made in-store is six times the average online order – and it’s easy to imagine why. At a pop-up, customers are able to see and touch the vast array of luxury items The RealReal has to offer.

Additionally, educational sessions are held for customers on topics like, “How to Value a Diamond”, providing exceptional value for fashion-savvy consumers. These sessions establish The RealReal as a leading expert in luxury fashion and goods and give customers a reason to return to the next pop-up. Shoppers are more likely to use The RealReal’s website once they have been to a physical location.

Pop-ups are also attracting more consigners to The RealReal. Prospective sellers can meet with a representative and have their items valued. This kind of personal experience is important in the world of luxury consignment especially with so many options available for consignees to sell their items on various other platforms.

The RealReal repeated their 2016 pop-up success last fall, in San Francisco. They are opening another location this February, with more locations to follow throughout 2018.