Female CEO

Lori Senecal: A Change-Oriented Leader

Since becoming the Chief Executive of CP+B in the year 2015, Lori Senecal has effected many changes that have seen the company grow in revenue by 21 percentage points. Senecal’s approach is based on pushing risk-taking by employees. She asserts that “Creativity is not just a talent, but a behavior.” Here are some of the changes she has affected that embody her approach as the leader.

Kraft Mac and Cheese

In 2015 when Kraft scrapped off artificial ingredients from its mac and cheese recipe, CP+B was against its promotion, fearing that this will lead to the alienation of parents, fastidious kids. However, this leads to the sale of over 50 million boxes which made the company change its mind about the move. This success story created massive free media impressions.


CP+B was the creator of Letgo app, an app that allows its users create slick TV-style adverts for the used stuff they are selling. The app has so far had over 45 million downloads, and the trend continues.


In the fall of 2016, NBA 2K basketball video game was released by 2K. CP+B rode on the opportunity and took advantage of Fitbit to a new level by inviting the enthusiasts of the game to integrate their NBA 2K profiles with their Fitbit accounts. In return, the process was useful in boosting their simulated characters’ capabilities based on the real-life steps.

About Lori Senecal

Lori Senecal is a change leader who applies her intuitive, leading strategies in creating positive changes in the working environment. She is the Global CEO of CP+B, a global ad agency. She oversees the operations of the agency’s ten international offices and has been influential in expanding the agency since she joined its ranks in 2015.

Under her stewardship, the agency has grown to become an inventive, collaborative and agile company offering consistent international innovations. The agency was named among 2017’s “Creativity Innovators of 2017.”

Before taking her role at CP+B, she used to be the CEO and Chairman of KBS. During her tenure at KBS, she grew the company from a local status to an international status. The company was named among the “Best Places to Work in New York City” by Crain. The company also made its way to ADAge’s list of “Standout Agencies.” Lori Senecal is a holder of a Bachelor of Commerce degree from McGill University. Follow Lori on Twitter.

Bio: http://inspirery.com/lori-senecal/

Lori Senecal Inspiring New Ways To Innovate From The Top

Lori Senecal is one of the most powerful women in the world. In a report by adweek.com, she is currently the Global CEO of Crispin Porter + Bogusky, otherwise referred to as CP+B. She is also the former Global Executive Partner of KBS. The powerful woman has built a reputation on coming into an agency in transition. She has the unique ability to recapture the imaginations of both employees and clients in order to forge a new path forward for the agency.

Lori Senecal believes the stereotypical image of an advertising agency CEO. She is known for overlooking the niceties of the job in lieu of expansion and profitability. A quick Google search will yield photographs of the CEO in all black clothes. It is her color of choice, though she’s been rumored to wear navy blue on occasion.

The blue-eyed Canadian has the unique ability to carve out and stand out. That’s what she does at her advertising agency. She encourages her employees to completely lose themselves in the products that they are advertising. She does not want the status quo getting in the way of good advertising. Her team is known for rethinking the entire customer experience in order to forge a new path forward for their clients in a constantly changing age of commercialization.

At CP+B, Lori Senecal encourages all of her employees to live their own life and to have their own voice. It is an agency full of a diverse set of people from heavy metal drummers all the way to lawyers. Each of her employees is handpicked to bring a new perspective to the table in order to innovate more efficiently. It is this culture of wild-eyed individualism that allows CP+B to come up with radically fresh ways to advertise.

Her leadership has allowed the company to blossom to 800 employees all over the world. She took over when the agency only had 200 local employees. And building an effective culture is what she is known for. At CP+B, that culture is clearly built around the in your self. It’ll be exciting to see where she and her companies go in the future.

To know more about Lori Senecal, check out her Twitter page.

Full article: http://www.adweek.com/brand-marketing/lori-senecal-takes-global-ceo-role-cpb-163364/