Fashion

Fabletics: Taking The Innovative Approach In Marketing The Brand

Fabletics is an activewear brand that has made its mark in the fashion industry, by being incredibly innovative in every possible way. The brand has adopted some of the most brilliant innovations regarding marketing and has taken the road less traveled to become one of the biggest activewear brands in the country. Since its inception, the brand has pulled off marketing techniques like no one else. Right from the way they sell their clothes online, to the way in which they opened up their physical stores, the brand has always gone with the unusual.

 

When it came to selling their products, Fabletics wanted to have a system that makes its customers keep coming back for more. The brand works on a membership system, which is unlike anything normal fashion brands use to sell their products. When customers try to buy from the site, they are given a prompt to enter into a membership agreement with the company. This plan entails them to get one set of activewear per month, although you can choose more if you opt for the more expensive membership plans. The site also tries to show you their products based on your preferences. When one logs onto the site for the first time, they are given a prompt which requires them to answer a few questions. Based on this, Fabletics shows them clothing options so that they don’t have to go through pages and pages worth of products. Of course, those who want to go through the entire collection can do so. This also helps their customers shop more conveniently. Every month, customers can log on, see the new options that they have in store and choose which ones they want to be delivered. Because their customers are buying from them every month, the brand always ensures that their ranges are up to date, with new products added every single week. This gives the customers a wide selection to choose from.

 

Instead of traditional ads and tv commercials, Fabletics decided to invest in a different kind of marketing. Through the market research that they conducted, they realized that customers respond extremely well to reviews from other people. In fact, in many cases, that is the sole factor that plays into the decision-making process when someone chooses to buy a product. By investing into bloggers and fashion experts, the brand has been able to tap into this, which has proven to be extremely beneficial.

 

Even when it comes to their physical stores, the brand has played the innovative card. Their stores are just large trial rooms and do not function like normal stores. When a person comes into the store, they can browse through the clothes, or choose to try on something that they saw online. The brand makes sure that only those clothes which are available in store are shown online to prevent customers from being dissatisfied. Customers can then see what they like best, and go home and purchase the products in their own time. This has helped customers get the look and feel of the products, helping them in their decisions of what to buy from the brand.

How Fashion’s Image is Improving With Fabletics

This is an era of change. Among the many things that are changing is the overall mentality of society. This change is reflected in fashion. The older days urged people to conform to rigid standards of fashion. These days, people are more encouraged to explore and create their own style. To support this new mentality, Don Ressler, Adam Goldenberg and Kate Hudson have set up Fabletics. This is the store they are using to bring forth the new era of fashion individuality. This new era is actually getting men more interested in fashion because they are being encouraged to step outside of their comfort zone.

 

Fabletics in and of itself is a step outside of the comfort zone because it is offering something very different from the usual forms of activewear. Every other company offers the same type of clothes. The only difference is the logo, the claims, and the pricing. Either way, these types of clothes are selling well enough. However, there is always room for some improvements that are going to bring out a little bit of extra fun and excitement for the customers. Ever since Fabletics has opened its men’s line, men have been very happy about what the company has to offer.

 

While men have been buying clothes more often, women are every bit as eager to shop for clothes with the new cuts that are available. It is fun to be able to look at all of the different cuts, lengths, and other forms of clothing that make it fun for women to look through.

 

One thing that Fabletics is doing is making fashion fun for everyone. Men are no longer intimidated by fashion because of the fun items that grab the attention of men. Women are also encouraged to experiment and find the clothes that they alone like. With all of the choices they have in products, people can look at and admire the composition of the products and how well it fits with the products. With the Lifestyle quiz, they will get a lot of help in finding the clothes that suit them the best.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

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Lessons behind Susan Mcgalla Success in the Corporate World

Susan McGalla, a retail consultant from Pittsburgh, has climbed the American corporate ladder over the last three decades. She attributes hard work, perseverance, confidence, and versatility as the key things towards a successful career. She grew up with two older brothers, and his father encouraged her to voice out her ideas with confidence regardless of her gender.

 

McGalla started her career at Joseph Horne Company in 1986 where she worked in the marketing and managerial positions until 1994. American Eagle Outfitters later hired her as a divisional merchandise buyer for women’s wear. When she joined American Eagle, there were no women on the board or the executive positions. Here her hard work and commitment paid off, and she rose to the Chief Merchandising Officer and later became the Company’s’ President.

 

She then left American Eagle Outfitters to begin her consultation firm for the financial investment and retail industries, but Wet Seal persuaded her to become their Chief Executive Officer in 2011. Wet Seal was a young woman retail chains that sought to expand to every mall countrywide, and McGalla’s experience and expertise would help in facilitating that growth.

 

In 2012, Susan McGalla went back to Pittsburgh where she started the P3 Executive Consulting Firm. She also works for the Pittsburgh Steelers as the Director of Strategic Planning and Growth. McGalla has also gained more knowledge in the clothing and retail industry over the years which have attracted a lot of executives in the financial sector that need guidance in marketing, branding, and product merchandising.

 

Susan McGalla is an advocate of women rights in the corporate world. She serves as an inspiration to the women through her success in the business community which is a male dominated area. She now motivates women to move out of their comfort zones and be the leaders. She acknowledges networking as one of the greatest secrets behind success in business; this involves having a good relationship with your associates as well as being able to put all things together.

 

Believing in one’s skills is also a gateway to a successful business career; this enables one venture in the areas that many fear. Susan McGalla encourages women to have the right attitude of what they are entitled to at the same time ignoring the gender prejudices that they may come across. She also encourages them to pursue their careers and dreams. Her achievements in the corporate world make her one of the greatest inspiration to women across the world.

Everyday Things You Could Be Doing Wrong

If your ear buds fall out of your ears when listening to your mp3 player, Wengie has a different way to wear the buds so they don’t fall out. A great new way to cut cherry tomatoes is place them between to plastic lids and use a knife, cutting the tomatoes through the middle. If you have a carton of juice that has a screw on lid, she suggests you pour the juice out by holding the opening away from the jar or cup, so it won’t spill on the counter.

 

These are a few idea Wengie wants to share.