Through the use of social media, Lime Crime produced a spring surge in anticipation when it hinted towards it’s newest palette release. On IG and other sites, the company teased the audience with images and hints at what to anticipate this spring with the result one many couldn’t wait to see. The introduction of the next palette in the Venus line.
Lime Crime, a cruelty-free and vegan makeup company, has decided to continue with the production of vibrant eyeshadow pigments. With a focus on revolutionizing the makeup industry and setting trends, the company can be found in many stores along with having a very prominent online presence. And they shine through the many products they produce, including the palettes.
The previous version of eyeshadow palettes by the company, Venus XL received high praise when it was released months ago, and it looks like the company is shooting for a quick repeat of the success by giving the people want they want: another eyeshadow palette. For not long after the XL had made it to the shelves, the company was at it again, putting up the teaser of yet another new release.
The initial buzz lead to many guesses before the company made any official announcements and it was ll in hopes of seeing a Venus III palette produced. After the tease of the image and announcement at the future launch, the stratosphere went abuzz with the options. The number one desire on the list then became the reality to many shoppers satisfaction. And it’s looking promising. Lime Crime is giving the people what they want again with their new “heavenly grunge” designed palette and many can’t wait for this new one to hit the store shelves in the hopefully not too distant future.