Adam Goldenberg never seems to stop taking ideas to the next level and building businesses that perform exceptionally. His latest achievement has been building JustFab, a high-end fashion retail company into a billion-dollar business. It’s never really become a “look at me” moment for Adam Goldenberg whose motivation in starting this business has always been customers first. But he certainly does consider it a milestone for him, his partner Don Ressler, and the many employees who have worked hard to make it happen. Adam Goldenberg’s company has taken advantage of online shopping and decided to implement a subscription model for their customers, though they do also have physical store locations where customers can still try on fashion pieces.
Adam Goldenberg got into the marketing profession all the way back when he was in high school in the mid 1990s. Goldenberg first built a company called Gamer’s Alliance, a website that pointed people to websites that had the latest hot games. This company was bought out by a soon to be social media parent company, Intermix Media and Goldenberg was hired to be their strategic development director. But his ambitions took him a lot further than that, and soon he became the company’s chief operating officer at only 20 years old. While at Intermix Media, he met Don Ressler who he teamed up with to form several subsidiaries at Intermix Media. The key company they formed was Alena Media, one of MySpace’s chief advertising engines.
Goldenberg and Ressler left Intermix Media in 2005 after News Corp bought it out, and together with some other former employees they began running some of their own advertising companies. The area they focused on was health and beauty products, most of which were distributed under Intelligent Beauty. But Adam Adam Goldenberg wanted to do even more with their businesses, and one idea they came up with was to build an online fashion company that would tap into the millennial shopper customer base. This was the start of JustFab, and it was given a large amount of venture capital funding from Matrix Partners, Crosscut Ventures, and Passport Capital as it grew. Goldenberg and Ressler also teamed up with some of fashion’s biggest stars including model Kimora Lee Simmons, and actress Kate Hudson. JustFab started out as primarily a women’s outlet, but it’s now bought men’s and children’s divisions, as well as its own shoe stores now.
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