The Dr. Carlos Alberto de Oliveira Andrade, the founder and President of the Administrative Council of CAOA, is a very respected doctor in the North and Northwest part of Brazil. Dr. Carlos, started his job in the automobile business in 1979 when he acquired a Ford Landau from the Ford dealership located in Campina Grande. He did not even receive the car due to the failure of the aforementioned dealership.
From an early age, Dr. Carlos has always been an entrepreneur and that’s why he decided to save the Ford dealership as a form of payment for the Landau he did not received. He created CAOA and, later on, he started to administrate the Ford dealership. In less than 6 years, CAOA became the best reseller of Ford cards in Latin America.
In an article from consultarcep.com.br, it mentioned that in 1992, Brazil opened its doors to the import of automobiles. That same year, CAOA became the only distributor of Renault cars in the country. Just 3 years later, Renault became a second biggest seller of import cars in Brazil. When Renault decided to establish its own business in the country, it lost many of the fame it had when Dr. Carlos and CAOA were managing its affairs. This simple fact says a lot about the power CAOA had in the Brazilian market. This Renault decision didn’t impact CAOA because, in 1998, it became the official importer of Subaru’s in the country. As it was expected, the Japanese company sales tripled in less than a year. The success of Hyundai in Brazil part of a well-prepared business strategy.
In 2006, continued being the biggest seller of Ford cars in Latin America. Additionally, it was the sole importer of Subaru and Hyundai cars in Brazil. But the dream didn’t finish here since a year later, CAOA inaugurated the first Hyundai factory in Brazil. This R $1.2 billion factory was strategically built in Goiás, Brazil.
In its almost 40-year birthday, CAOA has produced numerous jobs for Brazilian citizens. This has been a dream come true for Dr. Carlos Alberto de Oliveira Andrade who didn’t think his idea of buying a small company would turn into a multimillionaire business. CAOA is still building and importing cars for the Brazilian and Latin American market.