Brand Reviews

Your Online Reputation Helps Build Your Brand

In our digital world that we live in today, most of the time the fast pace of new technology and all its offerings excite the masses. However, danger lurks online in a way that no one expected in the early days of online business. I am not referring to the ever-present threat of viruses and malware, but instead to a very real problem that if not addressed regularly, could spell failure for even the most robust of online businesses. The term “online reputation management” as described by is relatively new and developed into a critical aspect of operating an online business. Reputation management is a sometimes overlooked, integral part of Internet business that is so crucial to a company’s online presence, that protecting its name is now more important than any other aspect of doing business online.

To be a credible organization, the company’s core values must align with the expectations that its customers expect. This expectation comes from how companies interact with their customers through advertising, the quality, and timeliness of their products, and how the company connects with its target audience. Credibility helps build the company’s brand, and from that comes goodwill from its online customers that creates a foundation of trust that will earn the company a good reputation in the eyes of their customers.

Awareness is essential

Reaching a high level of respect takes effort and constant monitoring of the company’s online reputation. All the employees of the company have a part in securing the company’s good online reputation because the interaction between staff and customers become the reason that keeps customers coming back. Returning customers are the backbone of most businesses, and should be considered as a primary contributing factor behind a good reputation, online or not. That said, it is imperative that constant awareness of the level of satisfaction that customers receive, and any online reviews about the company be held in high regard and continuously monitored to prevent negative experiences or reviews from damaging the company’s hard-won reputation.


US Money Reserve Podcast on the Best Way to Invest in Gold



Philip Diehl, president of US Money Reserve, recently expressed his opinions on investing in gold on an internet podcast. Diehl sees no reason for investors to purchase gold in bars or other forms in lieu of bullion coins. This is for several reasons, but the most important is that with other forms of gold you are never sure exactly what you are getting. Recently there have been gold rounds coming in from overseas distributors that turned out to be complex counterfeits. Bullion coins, on the other hand, are backed by the United States government for both their weight and purity. This helps give investors the peace of mind that they need to be confident in their investments. A further benefit provided by bullion coins is that they are legal tender, whereas gold bars and other forms of the precious metal are not.


Diehl sees plenty of opportunities for buying gold in the coming years. he believes demand is set to rise worldwide thanks to a combination of factors. The rapid growth of the middle class, especially in BRIC countries, will add millions of investors with disposable income to invest. Due to the political turmoil seen in many of these countries a significant amount of investors will likely look to gold as a way to safeguard their wealth.


Another major factor that could help fuel gold purchases in the coming years is the value of the dollar. Diehl thinks it is impossible for the dollar to continue its reign as the top currency indefinitely. When the dollar’s value begins to falter it will bring the price of gold down in other countries and present an extremely attractive buying opportunity. Although Diehl does not say when this will happen he believes that the value of the dollar peaked during 2015.


Overall, investors who are looking for a way to preserve and store their wealth should look no further than bullion coins. During the 2008 financial collapse investors lost billions of dollars as the stock market plummeted. This sent hoards of investors running to gold. Instead of rushing to gold in a panic it would make much more financial sense to for investors to store some of their wealth there to begin with. Gold has been used to accomplish this for thousands of years, a practice which Diehl believes will continue far in to the future.

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Playful And Sensual Cat Eyes: Doe Deere’s Lime Crime Has A Great Palette

What girl doesn’t love to don a playful and sexy cat eye every once in a while? This look has such a classic feel, but can add a bit of edge, glamour or fun to your look depending on how you choose to wear it. Here’s a few ideas that will help you create a sultry cat eye. This look is great if you want to add drama to your day look or if you want to let the night pulsate with fun. Imagine how sexy you’d feel drinking cosmos at the bar with a fun ombre cat eye! You and your girls would be the life of the party!

If you are looking for a bit of a twist, try an inverted cat eye by lining only the bottom lash line with a thick bold line. This look is unexpected and a bit edgy.

Another cat eye look that can pack a lot of glamour is a double lined cat eye. First layer a black, dark brown or charcoal liner on the top lash line, then add a layer of color or metallic liner. This adds a bit of drama to your look. You can wear this look different ways depending on your eye shadow palette. If you keep the eye shadow a bit neutral it can draw more attention to the playful line of the double cat eye.

Don’t be afraid of trying the eccentric hollow cat eye. This creates a look that is dynamic and intriguing no matter from every perspective point. This look is engaging enough without eyeshadow.

Ombre has been quite popular in the fashion world and in the world of hair color. So it is no surprise that ombre cat eyes are becoming more popular. This can look especially stunning when it is achieved with bold vibrant colors like aquamarine. It is usually best to showcase the most striking color at the outside corner of the eye, in a fluid sweeping style.

A thick glitter cat eye can add a touch of fun to any look. Try silver or gold for a sensual yet whimsical look. This look can be achieved by applying the eyeliner in a thick manner and forgoing eyeshadow.

Doe Deere‘s Lime Crime make up line on ideamensch has a wild palette of glitter eyeshadows, and metallic eyeliners that can be used to complete a sultry or playful cat eye. The Venus Palette also features some neutral and earthy colors that can be paired with a classic cat eye. The Lime Crime cosmetic line is meant to inspire women to have a bit of fun with their make up. The Zodiac glitter eyeshadow comes in fun colors like saturated aquamarine, and mermaid green and a glittering gold.

Whether you are creating a playful or sensual cat eye look for going out with the girls or just because you feel like having fun, the cat eye is a bold look that radiates passion. Go ahead, let your hair down and have a good time!