There are few things that remain constant in the business world. By its very nature, the business world is about change. On a daily basis, the business world changes in some aspect. However, there are a few things that hold true in the business world. One of those things is that companies need to advertise. The method of advertising changes with what is popular at that particular moment, but advertising as an action must be done for companies to survive in a very competitive environment.One of the decisions that has always been important regarding advertising is who will perform the advertising. Will the advertising be done in-house or will the advertising be outsourced to an advertising agency? There are positives and negatives to both sides of the argument. In the end, the decision is usually based on cost and expertise.
Companies that decide to advertise in-house tend to have the expertise needed to provide a high level of advertising. Sometimes the choice may not be because of expertise; it may come down to cost. Some companies cannot afford an advertising agency so the companies will do what is possible in-house.For companies that can afford an advertising agency, the results that can be provided by a good advertising agency can really help companies with its marketing efforts. In Brazil, there are many advertising agencies. One of the best is Mullen Lowe. Considered by many in Brazil as the most innovative and creative advertising agency in Brazil, Mullen Lowe Brasil has built a reputation that is second to none in the advertising industry.
The president and main executive at Mullen Lowe Brasil is Jose Broghi. Given much of the credit for the success of Mullen Lowe Brasil since he was placed in charge, Jose Broghi is recognized around the world as one of the best advertising professionals in Brazil.Many advertising agencies study the advertising methods used by Jose Broghi in an effort to learn from the unique approach that he brings to the advertising world.