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How Ai Is Taking Personalized Merchandising To The Next Level

Personalized merchandising has revolutionized the concept of marketing. Traditional marketing techniques seek to simultaneously target a broad spectrum of consumers with no cognizance of specific and peculiar needs of individual consumers. But personalized merchandising is more streamlined and targeted at consumers who actually need a particular product, at a particular time, and for a particular purpose. It is one reason why big online stores are now generally more successful than physical, brick and mortar stores: the ability of marketers to display their products to particular categories of consumers who need the products more, at that particular time.


While online stores have seen profits skyrocket in recent times, it has proven to be a challenge for them to secure and maintain customer loyalty. In fact, conversion rates have remained extremely low; below 5% for most retailers. However, digital marketing has introduced a more compelling and alluring shopping experience for the average online shopper.


Despite the unimaginable possibilities held out by digital merchandising, it is far from being a walk in the park for most online retailers. The reason for this is that personalized merchandising depends on the ability to receive process and manage huge amount of data from the internet as well as other sources. Sieving through this data can be a nightmare. Added to this is the fact that every good digital marketer must be able to provide answers to the following fundamental questions:


  • Who should my marketing communication target?


  • What information should my marketing communication contain?


  • When is the ideal time to communicate with this consumer?


  • How should I communicate with this consumer?


How can a marketer answer these questions quickly and comprehensively and in an organized way so as to make sense of data that may be available to him? Artificial Intelligence, also known simply as “AI” has stepped in to make the process easier and more efficient.


Artificial Intelligence, in its most simplistic definition, is the ability of machines to accurately process data or information and utilize such intelligence to complete simple and complex tasks. AI has further simplified the marketing process tremendously. The advent and increasing sophistication of AI has also made personalized or digital merchandising an easier and more pleasurable process, not only for retailers but also for consumers. How so?


AI is able to receive process and interpret data quicker and more intelligently than the human mind. It can utilize data to determine which shopper, at what location and at what time, is in need of a particular product. Essentially, therefore, it saves valuable time for the digital marketer, reducing turn-around-time while increasing the chances of making a successful sale. Time saved in this way, could then be utilized by the marketer in other important ways e.g. introducing new innovations in the market to titillate consumers. When properly utilized, AI can, and in fact in many cases, is already a game-changer in the ever-increasingly competitive retail business globally.

A Review Of Clay Siegall’s Career Journey

After completing his undergraduate degree, Dr. Clay Siegall was optimistic that he would lead a successful career in zoology. However, this dream was never to be. While still a student at the university, Siegall’s relative was diagnosed with cancer. In the next five years, the future genetic expert witnessed firsthand how cancer could destroy a family by tormenting the lives of their loved ones. Eventually, his relative succumbed to the diseases. This way, Clay vowed to revolutionize cancer treatment and patience care. To achieve this objective, he furthered his studies. Later, he pursued his doctorate degree in genetics. For a few years, the executive worked for different cancer research facilities before venturing out with a partner to establish Seattle Genetics.

Clay says that establishing the company was not easy. He faced many challenges, including lack of sufficient funds to help the organization to advance its research and come up with high quality cancer therapies. A few years ago, the company released the first ever FDA-approved antibody drug conjugate cancer therapy. By selling the drug in over sixty countries globally, the company has been able to generate huge profitability margins, a move that has seen its share prices triple in a decade. In addition, Seattle Genetics makes money from selling its technology to other drug makers. According to Dr. Siegall, their licensing strategy helps the company to make more revenues, thus enabling them to hasten the process of new drug development.

The founder and chief executive officer of Seattle Genetics noted that having a dynamic sales team was critical to the company’s success. Strategically, the company hired sales staff who had loads of experience and thorough understanding of biotechnology. Clay believes that any business that has an experienced sales team can be successful.

About Dr. Clay Siegall

Dr. Clay Siegall is a Seattle-based genetic expert and transformative leader. The shrewd entrepreneur is credited for founding Seattle Genetics, a leader in ADCs technology. The company has been a key player in the development of cancer therapies. Over the years, Clay has played a pivotal role in relieving the pain of cancer patients and prolonging their lives.

He is an alumnus of the renowned University of Maryland and the prestigious George Washington University. The genetic expert sits on the boards of other drug manufacturers, including Genentech, Pfizer, and Bayer.

Financial Expert David Giertz Gives Retirement Advice

Many of us dream about living in the Caribbean or in some exotic location far from people after our retirement. Few of us have a plan for achieving that dream. Even fewer of us have a financial plan for our retirement.

David Giertz spoke to Cincinnati Patch and acknowledged that saving for retirement is difficult. This is because it is difficult to estimate how much you will need.

Giertz is President of Nationwide Financial Distributors, and a registered broker with the FINRA. He also holds executive roles in other Nationwide companies and operates out of Columbus, Ohio.

With over 30 years of industry experience, he uses his expertise to help individuals realize the importance of having a plan for retirement. He notes that we are no longer able to rely on pensions for retirement, and social security is often not enough for individuals to live on in their golden years.

In his interview with Cincinnati Patch, Giertz gave strategies that can be useful when planning for retirement. While saving is certainly a good idea, investment might be a good option.

In order to determine whether investing is a good idea for you, determine what amount of money you will need in retirement. Then you should determine what kind of retirement plan is best for your situation.

Giertz suggests that opening a brokerage account can be a good way to supplement a savings account. A health savings account is also a wise option because of the fact that as you age health care costs go up.

Saving for retirement may be one of the best things you can do to set yourself up for a comfortable life. Utilize these strategies given by David Giertz, and you will be on the right track.

Highland Capital Management Seeking a Stake in the Healthcare Sector

Highland Capital Management Ltd had an outstanding year last year financially. The Dallas firm made profitable investments in a year, creating especially essential partnerships in the pipeline industry when oil prices dipped earlier in the year. Currently, they manage around 15.4 billion dollars, despite being worth only 55 million dollars in assets. This speaks to the exponential growth they experienced in the past year.

And now, the firm looks to claim a stake in the healthcare sector. Through their South Korea subsidiary Highland Capital Management Korea Ltd, and in conjunction with the country’s National Pension Service, the company announced that it had closed a private equity fund focused solely on healthcare. This fund, which was announced earlier this year, will hold 147 million dollars in total capital commitments. Highland Capital Management Korea’s Partner in the deal the South Korean National Pension Services is estimated to be worth 499.7 billion dollars, with some analysts placing this value a bit lower at 463.13 billion dollars.

This fund is expected to offer investors an opportunity to increase their investment returns by co-investing in different areas in the healthcare sectors of countries such as Korea, China, and the United States. Stonebridge Capital is the South Korean firm that will co-manage the fund with Highland Capital. It is the first time that the Highland Capital Management Ltd is venturing into the healthcare sector in Asia. The decision has been informed by an increased interest in the industry among Asian investors, especially over the two years, and a lack of firms to facilitate investment in the sector.

Highland Capital Management was founded in 1993 by James Dondero and Mark Okada. Since then, it has grown to become one of the world’s leading and most experienced alternative credit managers. They offer services in the management of hedge funds, separate accounts and long-only funds in the credit strategies category and special-situation and distressed equity as well as collateralized loan obligations, known as CLO’s. They serve a diverse range of clients including corporations, individuals, foundations, financial institutions, endowments, governments, funds of funds, high net worth individuals among many others. With their headquarters in Dallas, Texas, the firm has offices in New York City, Singapore, Seoul and Sao Paolo.

Greg Secker’s Amazing and Stunning Approach towards Life

Greg Secker is a man who believes in saying yes as his philosophy. Greg is a famous businessman and what makes him successful in what he does is the fact that he never lets opportunities go. Secker explained how he rather try out something and fail than not try at all because this is how people get to grow. According to him someone can trade and earn money irrespective of the time, the occasion or the place. The strange thing about Greg’s life is that in school he studied food sciences and agriculture although finance is his strong suit. However, during a recent interview, Mr. Secker stated that in school he began building and selling computers. The whole experience with computers gave him the chance to learn more about coding programs.

Greg’s extensive knowledge about coding systems landed him a job and shortly afterward he was working on the currency trading sector. The exposure made him acquire more information about trading concerning coding. After sometime Greg Seker became interested in the foreign exchange trading and since he had all the relevant information, he decided to give it a try. Secker began with a capital of $ 5000, and in less than a year he had transformed the amount to $ 60000. The whole experience taught him the value of discipline and sticking to the initial trading plan. Greg did trading for a while until he had earned more than enough to retire. Unfortunately, staying at home became boring and Greg began attending seminars and talks.

During the talks, Greg thought of how it would benefit others if he were to share his knowledge. The idea made him start The Greg Secker Foundation. The initial aim of the foundation was to help the young become successful in life while they were still young. Since then Greg has been helping people to an extent he even began helping the unfortunate individuals in the community. The group has brought education, electricity, renovations and more to the less fortunate in areas such as Philippines, Africa and more. Greg also writes motivational books to help others gain success.

Greg Secker: The Next Big Thing in Entrepreneurship

Greg Secker is one of the most successful people in the society. Mr. Secker oozes entrepreneurship as noted by his tremendous accomplishment in the field. He is the owner of learn to trade company. He did not disappoint in his recent interview with CEOCFO. Mr. Secker claimed to be the ‘why not’ kind of entrepreneur. He said that he is accustomed to always agreeing to substantial issues no matter their intensity. Then later, he can figure out how the issue is to be tackled. Mr. Secker also claimed to have a passion in forex.

Although Mr. Secker studied agriculture in University, he leaped into the field of business and finance. He confirmed to CEOCFO that apart from studying agriculture, he was remotely involved in computer building and selling. While there, he picked up a few skill in computing. He was later offered a job in the online currency market where he embraced his financial side. Mr. Secker also talked about his foundation. The Greg Secker foundation has been actively involved in the empowerment of the youth. He encourages the youth to adopt an entrepreneurship type of mindset. Mr. Secker has also acknowledged the constant typhoon hitting the island of Philippines. His foundation has therefore been on the forefront of combating the menacing by building typhoon-proof houses. Mr. Greg Secker also acknowledged his presence in the board of Ambassadors of City philanthropy. He promised to lure more entrepreneurs into giving back to the society.

Mr. Secker is a professional guru. Before founding his current organization-Learn to Trade Company, he was involved with Virtual Trading Desk. It was at this point that he picked up and refurbished his skills on computer coding. After his term there, he successfully moved to be the vice president of Mellon Financial Corporation. His success was undoubted, and he continues to reach for greater heights. He started his own company at his home. He has seen a constant rise in the attendance of his seminars across the globe. Learn to Trade company has ever since received various accolade and has also been named Best Forex Educator. Mr. Secker has consistently urged the young generation to join the market since it’s the next big thing.

Dr. Villanueva: Head of dentists-owned firm, MB2 Dental

Dr. Chris Steven Villanueva is the founder of MB2 Dental. Dr. Chris Steven Villanueva is a dentist who seeks to reconcile the corporate dentistry and private practitioners so that there can be better provision of services. He wants to create a business-oriented platform that will cater for the business aspect of the industry and leave dentist to practice only. Dr. Chris Villanueva has made sure that through MB2 Dental the integrity of the dental profession is protected and maintained. He found a good idea to take away the hassle of doctors having to deal with setting up of their own business while still offering services that are up to the standards required.

Dr. Villanueva founded MB2 Dental to ensure that there was no compromise between business and service delivery. He assists dental practitioners with facilities to practice their career with no strings attached. Through MB2 Dental, he has been able to assist practitioners from over 6 states and more than 73 affiliated locations. MB2 Dental has employed over 533 workers. MB2 Dental has taken off with a momentum and since its inception, it has recorded steady and fast growth. This has got to do with the quality leadership that Dr. Villanueva has offered. The firm is expected to keep up with this trend of growth going into the future.

Dr. Villanueva has built MB2 Dental on a platform of more than just profit. His first goal is to see that dentists are able to operate in a favorable environment, one where they can provide services effectively. MB2 Dental being a dentist owned venture supports dentists to learn more about the profession even as they practice and earn from the same profession.

Dr. Villanueva narrates that the idea to start MB2 Dental came as a result of a predicament he was in immediately after graduating from the university. He did not know whether to start a private business or join the corporate dentistry industry. In this dilemma, he realized that he could actually come up with a business model that would bring together both private and corporate dentistry practice. His intention was to create a business that would favor the dentists and make them provide better services to their clients.

About Dr. Villanueva

Dr. Villanueva is the founder and CEO of the dentist-owned dental group firm known as MB2 Dental. He has been able to record success with this firm since he is conversant with both aspects of service provision and business management. Dr. Villanueva wants the dentistry profession respected. He is a mentor to many professionals in the industry.

Financial Success

NexBank is the leading financial institution in Dallas Texas and the 200th in the nation. Since its establishment in 1934, it has dedicated its operations to the commercial banking, investment, and Mortgage banking, to its clients.In addition, it offers tailored made services, that suits the customer’s needs. These clients are the financial organizations, investors, and the middle market companies.

NexBank is popular for its delivery of quality financial solutions, and qualified team of a reputable workforce. This has enhanced its recognition by the Independent Banker Magazine, as the top performing bank in the nation. In addition, Bank Director Magazine listed it as the second best, among the 25 Residential Real Estate Lenders. All these are the contributing factor to its rating score of 300 in superior bank quality rating.

Due to its top notch services, and success across Texas, the CEO and President of NexBank, John Holt, has become a force to reckon with. As a result, he has been invited in several conferences including the Texas Bankers Association, on its Annual Strategic Opportunities Conference, in New Orleans. As a panelist, he played a crucial role in shaping discussions on the reinvention of the banking community, and also issues affecting the advisers, consultants, and leaders in the banking sector. He also took part engaging the stakeholders to brainstorm on the aspects of innovation in the banking industry

Under John Holt’s leadership, NexBank institution has achieved a strong financial performance, with asset growth of 61percent. Deposits also grew by more than 49 percent, which is a sign of customer confidence in the bank. Moreover, its workforce has expanded to 86 employees at 4 locations, a sign that its operations are developing.

Lori Senecal: A Change-Oriented Leader

Since becoming the Chief Executive of CP+B in the year 2015, Lori Senecal has effected many changes that have seen the company grow in revenue by 21 percentage points. Senecal’s approach is based on pushing risk-taking by employees. She asserts that “Creativity is not just a talent, but a behavior.” Here are some of the changes she has affected that embody her approach as the leader.

Kraft Mac and Cheese

In 2015 when Kraft scrapped off artificial ingredients from its mac and cheese recipe, CP+B was against its promotion, fearing that this will lead to the alienation of parents, fastidious kids. However, this leads to the sale of over 50 million boxes which made the company change its mind about the move. This success story created massive free media impressions.


CP+B was the creator of Letgo app, an app that allows its users create slick TV-style adverts for the used stuff they are selling. The app has so far had over 45 million downloads, and the trend continues.


In the fall of 2016, NBA 2K basketball video game was released by 2K. CP+B rode on the opportunity and took advantage of Fitbit to a new level by inviting the enthusiasts of the game to integrate their NBA 2K profiles with their Fitbit accounts. In return, the process was useful in boosting their simulated characters’ capabilities based on the real-life steps.

About Lori Senecal

Lori Senecal is a change leader who applies her intuitive, leading strategies in creating positive changes in the working environment. She is the Global CEO of CP+B, a global ad agency. She oversees the operations of the agency’s ten international offices and has been influential in expanding the agency since she joined its ranks in 2015.

Under her stewardship, the agency has grown to become an inventive, collaborative and agile company offering consistent international innovations. The agency was named among 2017’s “Creativity Innovators of 2017.”

Before taking her role at CP+B, she used to be the CEO and Chairman of KBS. During her tenure at KBS, she grew the company from a local status to an international status. The company was named among the “Best Places to Work in New York City” by Crain. The company also made its way to ADAge’s list of “Standout Agencies.” Lori Senecal is a holder of a Bachelor of Commerce degree from McGill University. Follow Lori on Twitter.


Depression Doesn’t Stand a Chance with Neurocore

Depression is a very serious, yet treatable mental illness impacting about 16 million people in the United States each year. Many sufferers feel the need to hide their illness in shame based on how society tends to callously shun mental health illnesses. When faced with the fact that so many, about 6.7 percent, suffer with depression every year, it behooves the country to take a closer look.
Neurocore, a notable leader in the field of applied neuroscience, did just that when they founded their Brain Performance Centers in 2004. Depression sufferers can experience anxiety, low motivation and self esteem, as well as a need to isolate themselves from friends and family. These feelings can be abuse related or can even be passed down genetically. Whether the condition is Major Depression Disorder or Postpartum Depression, Neurocore has the experience and science to treat it all. These centers specialize in using data from assessments of the brain to pinpoint how the brain works and how to specifically help each person. This customized program is vital in determining which route of treatment is suitable to make the process personal and effective.
During the studies on depression, Neurocore brought together heart rate changes and neurofeedback training in their clinical studies to treat individuals who experienced symptoms of depression. What they discovered was that these symptoms were vastly improved when paired with their methods. The individuals who participated in the study also saw an improvement in their breathing rate and hypertension, as well as a reduction in blood pressure.
With a total of nine centers across Florida and Michigan, Neurocore is a leader in the treatment of ADHD, migraines, autism, as well as sleep and stress disorders. They’re dedicated to helping those in need and accept most insurance plans. If you’re unsure whether or not your plan will be accepted, the company graciously offers a free consultation to prospective clients. You no longer have to suffer in silence and fear of being misunderstood. Be sure to take a look at their website for further information on their studies and to schedule an assessment today.

For more information on Neurocore please follow them on Facebook.